SEO for Interior Designers – 5 Common Mistakes (and How to Fix Them)
If you’re launching or scaling your interior design business, SEO is crucial for ensuring consistent leads and visibility online. At JeetDigital, we specialize in helping interior designers grow their businesses by optimizing their SEO strategies. For over a decade, we’ve worked with interior design professionals to build websites that not only look good but rank high on Google. Here are five common mistakes interior designers make when optimizing their websites for SEO, and how you can fix them to increase traffic and leads.
Mistake 1: Not Enough Pages to Rank on Google
Interior designers often aim for minimalist websites, but a single-page site won’t cut it. Each service you offer deserves a dedicated page that targets specific keywords. For instance, if you specialize in residential design or Italian restaurant interiors, create pages focused on those topics to attract the right audience.
Mistake 2: Large, Unoptimized Images
Beautiful, high-quality images are the cornerstone of any interior design portfolio. However, large image files can slow down your site’s loading time, harming your SEO. Compress your images without losing quality and resize them to fit different screen sizes for optimal performance.
Mistake 3: Not Enough Google Reviews
Google reviews play a significant role in local SEO rankings. Interior designers, with fewer clients due to long project timelines, often struggle to accumulate reviews. Consistently ask past clients and even vendors for reviews to strengthen your online presence and defend against occasional negative feedback.
Mistake 4: Trying to Outrank Top Competitors
It can be challenging to outrank established platforms like Houzz or top industry magazines. Instead of competing head-on, collaborate by listing your business on these websites or reaching out for features in relevant local publications.
Mistake 5: Poorly Managed Blog Content
An irregular blog with off-topic posts can dilute your website’s SEO value. Instead, create keyword-optimized blog posts that target your audience’s interests. Focus on “evergreen” content that stays relevant over time, like design trends, how-to guides, or industry insights.
Conclusion:
SEO for interior designers involves much more than beautiful designs—it’s about optimizing your website’s structure, content, and visibility to capture new leads. At JeetDigital, we specialize in helping interior designers implement effective SEO strategies that drive long-term growth. Contact us for an SEO audit or consultation today!
